Environmental Communications
Introduction
Environmental communications are produced and seen by a wide variety of stakeholders. When producing environmental communications, a number of different tools such as print and broadcast media, the internet and social media, are used by organizations seeking to persuade, inform, and change behaviour as it relates to the environment. The effectiveness of environmental communications is impacted by the message they contain, the audience who receives them, and the impacts of barriers such as psycho-social barriers and the attitude-behaviour gap.Learning Objectives
By the end of this module, you will be able to- understand and describe the key stakeholders that produce environmental communications;
- learn about factors that influence the effectiveness of environmental communications;
- learn to critique current environmental communications and provide suggestions for how organizations can make their environmental communications more effective;
- describe the challenges and barriers facing environmental communications; and
- describe trends in environmental communications.